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Benjamin Moore® Fresh Start® High-Hiding All Purpose Primer is a premium 100% acrylic primer that delivers maximum hide and a uniform finish across most interior and exterior surfaces. This primer is the go-to for a significant color change, is effective in suppressing most bleeding-type stains and provides a mildew-resistant coating. High-Hiding All Purpose Primer has excellent application properties, including flow and leveling, two-hour recoating and spatter resistance in a low-VOC formula.

  • Delivers maximum hide and ensures a uniform finish across all interior and exterior surfaces
  • Product of choice when a significant color change is required
  • Effective in sealing and suppressing most bleeding type stains
  • Provides a mildew-resistant coating
  • Great flow and leveling
  • Quick drying
  • Easy application
  • Spatter resistant
  • Low VOC
Feature Mildew Resistant Coating, Stain Blocking, Adhesion to Glossy Surfaces
Interior/Exterior Interior and Exterior
Recommended For Use On Interior: New or previously painted wood, plywood, drywall, ceiling tile, Formica, Masonite, ceramic tile and cured plaster. Exterior: New or previously painted wood, fiber cement board, hardboard siding, aluminum, galvanized metal, brick, cured masonry and previously coated ferrous metal surfaces.
Substrate Drywall, Plaster, Wood, Masonry, Non-Ferrous Metal, Asphalt, Vinyl, Tile
VOC (g/L) 48
Regulatory VOC compliant in all areas
Specifications MPI 6, 17, 17 X-Green, 39, 50, 50 X-Green, 137, 137 X-Green, Eligible for LEED v4 credit, Qualifies for CHPS low emitting credit, Health Product Declaration available, CDPHv1 Emission certified
Coverage (Sq. Ft./Gal) 400-450
Number of Recommended Coats 1 or 2
Set to Touch 1 hour
Recoat Time 2 hours
Full Cure (Days) 14
Resin Vehicle Type 100% Acrylic Latex
Clean Up Soap and Water
Volume Solids (±2%) 42.0
WFT: Wet Film Thickness (mils) 3.8
DFT: Dry Film Thickness (mils) 1.6
WPG (Weight per Gallon) 10.8
Applicator Nylon/Polyester Professional Brushes, High Capacity Professional Roller Covers
Application Temp Range (°F) 40-90
Application Spray Pressure (PSI) 1500-2500

Please note that not all Benjamin Moore & Co. products are available in all areas due to VOC regulations. Please check with your local retailer before making your selection.Reported technical data is representative of the product line. Contact Benjamin Moore for values of specific bases or colors. See Technical Data Sheet (TDS) for additional information.For the most up-to-date MPI specifications, visit www.mpi.net