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Fresh Start High-Hiding All-Purpose Primer

Benjamin Moore

$42.99

Our highest performing 100% acrylic primer

Fresh Start High-Hiding All-Purpose Primer is the go-to for significant color changes, delivering maximum hide and a uniform finish.

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Our highest performing acrylic primer formulated for a variety of interior and exterior projects. 

  • Tackle significant color changes with confidence
  • For both interior and exterior use
  • Adheres to a variety of surfaces, including drywall, wood, tile, plaster, concrete, metal and more
  • Effective in sealing and suppressing most stains
  • Provides a mildew resistant coating
  • Easy application with great flow and leveling
  • Quick drying and spatter resistant
  • Easy soap and water cleanup
  • Low VOC
Key Feature(s) Mildew Resistant Coating, Stain Blocking, Adhesion to Glossy Surfaces
Interior/Exterior Interior and Exterior
Recommended For Use On Interior: New or previously painted wood, plywood, drywall, ceiling tile, Formica, Masonite, ceramic tile and cured plaster. Exterior: New or previously painted wood, fiber cement board, hardboard siding, aluminum, galvanized metal, brick, cured masonry and previously coated ferrous metal surfaces.
Substrate Drywall, Plaster, Wood, Masonry, Non-Ferrous Metal, Asphalt, Vinyl, Tile
VOC Range < 50
Regulatory VOC compliant in all areas
Specifications MPI 6, 17, 17 X-Green, 39, 50, 50 X-Green, 137, 137 X-Green, Eligible for LEED v4 credit, Qualifies for CHPS low emitting credit, Health Product Declaration available, CDPHv1 Emission certified
Coverage (Sq. Ft./Gal) 400-450
Number of Recommended Coats 1 or 2
Dry Time 1 hour
Recoat Time 2 hours
Full Cure (Days) 14
Resin Vehicle Type 100% Acrylic Latex
Clean Up Soap and Water
Volume Solids (±2%) 42.0
WFT: Wet Film Thickness (mils) 3.8
DFT: Dry Film Thickness (mils) 1.6
WPG (Weight per Gallon) 10.8
Applicator Nylon/Polyester Professional Brushes, High Capacity Professional Roller Covers
Application Temp Range (°F) 40-90
Application Spray Pressure (PSI) 1500-2500
Safety Data Sheets
Technical Data Sheets

Please note that not all Benjamin Moore & Co. products are available in all areas due to VOC regulations. Please check with your local retailer before making your selection.Reported technical data is representative of the product line. Contact Benjamin Moore for values of specific bases or colors. See Technical Data Sheet (TDS) for additional information.For the most up-to-date MPI specifications, visit www.mpi.net